Client:

Steelcase is a global brand in premium office furniture. They have a B2C branch and Store that focuses on products.

Challenge:

The Steelcase B2C Branch was running a Labor Day Sale. I was tasked with writing tile categories to promote the sale while potential buyers were browsing different product categories.

Solution:

I wanted to lead potential buyers through a flow that would encourage them to explore a complete work setup. These tile categories were meant to be short and highlight the sale. The first tile promotes the height-adjustable desks to be placed in the seating category, so as customers browse, they’ll see that the desks are also on sale, making it easy to shop.

The second tile was strategically written to grab the attention of potential buyers browsing the desks. The purpose was to catch their attention with a question and the reminder, “Don’t forget to get a chair for your desk—we have those, too.”