Client:

Cultivated Connections Design & Consulting (CCDC) is an arts education consulting company.

Challenge:

Write the company’s About page to show how their services benefit schools and showcase the founder’s background and expertise.

Solution:

I wanted to catch the readers’ attention by naming a feeling many new teachers can relate to. After grabbing their attention, they’re invited to imagine a classroom where everyone is flourishing, followed by CCDC as the solution to their pain points.

The page lists the audiences CCDC serves, including their services and how classrooms will look after working together. Halfway down the page is a CTA to book a free consultation. The bottom of the page focuses on the founder and her background to show educators they're working with a fellow educator who has been in their place, building trust with the audience. The page ends with another CTA to schedule a free consultation, making it easy for readers to take the next step.