Client:

Jonne Amaya is a jewelry designer with a focus on repurposing and sustainability.

Challenge:

Rewrite a portion of her Custom page to include her beliefs and process for custom designs and engagement rings.

Solution:

The owner wanted the page to be personal and make the reader feel prioritized. The words ‘you’ and ‘your’ make her potential customers feel included in the process. The ‘Beliefs’ introduction shares a bit about the owner’s intentions, building trust with potential clients. The ‘Custom Designs’ and ‘Engagement Rings’ sections outline the design process while ensuring the reader understands they’re part of the hands-on process and their jewelry is entirely cared for.