Client:

CHEETOS is a snack brand that makes corn puffs in various flavors.

Challenge:

To create a spec landing page for a college sweepstakes submission form. The landing page needed to include the sweepstakes name, prize, details, submission form, and share buttons for friends and Facebook.

Solution:

Their target audience is busy, on-the-go college students, so I used concise copy, a bold headline, and highlighted the prize at the top to catch the reader’s attention. The fun, sassy tone embodies CHEETOS’ phrases like “dangerously cheesy” and “cheetle” to stay within the brand voice. The CTA submission form is clear, so students can quickly fill out their information with secondary CTAs to share the sweepstakes with friends.