Client:

Steelcase is a global brand in premium office furniture. They have a B2C branch and Store that focuses on products.

Challenge:

The Steelcase B2C branch was running its Holiday Sale, so I was tasked with writing multiple paid ads to promote their seating options.

Solution:

During the holiday season, consumers are fed a lot of promotional ads, so I wanted to try something a little different to stand out. The goal of this ad is to look like a magazine cover vs. a traditional sales ad. The ad shows a beautiful chair with callouts in a similar format to a magazine cover. For example, phrases like “exclusive” and the quote (social proof) are aspects you would see on a magazine cover. The callouts highlight the sale and benefits of their chairs, such as long-lasting comfort and kid/pet-friendly fabric, which appeals to families.