Client:

Cerebral is an online mental health platform.

Challenge:

Write a headline that is thoughtful and resonates with people living with PTSD.

Solution:

I conducted a lot of research to understand this ad's audience. I read many blogs written by people living with PTSD to learn how they feel and their needs to write something that is understanding of their day-to-day challenges. Through my research, I wanted to capture the sentiment of feeling alone that many people living with PTSD feel. “Break the silence” refers to suffering alone and isolation from the world. “Find your voice with PTSD therapy” refers to finding yourself again with therapy as a starting point.