Client:

Steelcase is a global brand in premium office furniture. They have a B2C branch and Store that focuses on products.

Challenge:

The Steelcase B2C branch was running a Labor Day Sale, so I was tasked with writing multiple ads focusing on the work-from-home experience.

Solution:

I read through a lot of testimonials about their seating options to pull out common themes among customers. Many said before purchasing a chair from Steelcase, they were using dining chairs as their office chairs and were feeling discomfort. I decided to turn that common experience into a headline to resonate with other potential buyers feeling that same discomfort. Then, the discount for the sale is straightforward in the ad to show how ergonomic chairs can be a solution to their office chair frustrations while saving money.