Client:

Steelcase is a global brand in premium office furniture. They have a B2C branch and Store that focuses on products.

Challenge:

The Steelcase B2C branch was running a Labor Day Sale, so I was tasked with writing multiple ads focusing on the work-from-home experience.

Solution:

For this ad, I wanted to appeal to potential customers who desire a sleek and elevated lifestyle. I researched emotionally triggering words that resonate with the specific audience for this ad (men ages 18-44). I pulled the words performance, comfort, and style from the list to write a headline describing how Steelcase has what they need to achieve all of those things in one work setup.