Client:

Cerebral is an online mental health platform.

Challenge:

To bridge the coming of spring and growth by prioritizing mental health with Cerebral’s platform.

Solution:

These ad variations test the same headline and subhead. The headline uses the word ‘bloom’ to tie in the concept of spring and becoming who you want to be. The subhead ties in Cerebral and how its services can help clients thrive. The body copy varies for both ads but conveys the same message of trying therapy remotely. Variation B includes ‘prescriber’ to inform readers they can receive medication through one of the platform’s plans.