Client:

Cerebral is an online mental health platform.

Challenge:

To capture the audience’s attention with encouraging and calming copy emphasizing the theme of patience.

Solution:

The idea for this concept was focused on the theme of patience because consistently attending therapy can, in time, yield results. The headline causes readers to pause and wonder what comes next, aligning with the graphic being drawn out. Suddenly two messages of encouragement appear, reminding readers they will get to where they want to be, supporting the patience theme. The tagline shows the service Cerebral provides clients in a subtle way. The “2 months of therapy” wording reinforces the concept of staying consistent and patient to reach their goals.