Client:

Cerebral is an online mental health platform.

Challenge:

To capture the audience’s attention with calming copy that doesn’t push Cerebral’s services but builds a connection with readers.

Solution:

The copy direction I chose for this ad was to invite readers to take a pause in their busy day and relax. The copy that appears on the screen doesn’t explicitly mention therapy but does provide a stress management skill the audience can try, showing how the platform can support their mental health. The headline captures the audience’s attention, leaving them wondering what they’ll do next. The next few lines of copy lead readers through a quick exercise to release the tension in their bodies. The copy in the bottom left corner subtly ties in the copy with Cerebral’s services.