Client:

Steelcase is a global brand in premium office furniture. They have a B2C branch and Store that focuses on products.

Challenge:

Rewrite the gaming webpage with updated copy to show why Steelcase ergonomic chairs stand out for gaming.

Note: These are different sections from three different webpages. Each webpage has an individual purpose to showcase the different aspects of Steelcase ergonomic chairs for gaming.

Solution:

I collaborated with someone on the gaming team to rewrite and update the store's gaming webpage. Our collaboration ensured that the copy resonated with the gaming community by using accurate terminology and high-energy wording.

Each introductory section clearly explains what readers will learn on that specific page. I made sure to keep the focus on why an ergonomic chair would improve the gaming experience for all gaming styles and highlight additional benefits such as the warranty, longevity, and product testing.