Client:

Bone Dry Creative is a digital content creation company.

Challenge:

Use a blunt, confident tone to describe the company’s experiences and benefits to their audience.

Solution:

I wanted to better understand the tone the business owner was aiming for, so I asked him to name a celebrity he envisioned for his website. I researched videos of the celebrity he chose for inspiration and to grasp their personality. I then used a blunt, confident tone to name the company’s services while keeping the focus on what they could provide for their clients. The page uses words like ‘you’ and ‘your’ to speak directly to the reader, making it personal. The page ends with a CTA, leading readers to the contact page.