Client:

Steelcase is a global brand in premium office furniture. They have a B2C branch and Store that focuses on products.

Challenge:

The Steelcase B2C branch posts monthly Instagram stories, so I’m tasked with coming up with content for anything from highlighting specific products to seasonal content.

Solution:

This story was posted in the summer, so I wanted to tie a travel theme to their seating. The copy plays on the idea of many people preferring a window seat when flying on a plane, and in some cases, will pay extra to have it. This is a fun way and light way to emphasize a window seat but in a different way. You can use this beautiful ‘window’ seat every day, and it’s worth paying for.