Client:

Cerebral is an online mental health platform.

Challenge:

Research and write short lines of copy to identify common signs of stress and relate them back to Cerebral’s services.

Solution:

Initially, the copy highlighted just the physical signs of stress, but I wanted to highlight the physical and mental signs of stress to capture the attention of both audiences. Each line of copy alternates between a physical and mental sign to resonate with audiences who may identify with just one or both types of symptoms. The tagline in the bottom left corner relates the ad to what Cerebral can provide and how someone living with stress can find help.