Client:

The IEP Coach provides education consulting specializing in special (SPED) education workshops and coaching for schools.

Challenge:

To create a 6-email welcome series to lead subscribers down a funnel to booking a consultation.

Solution:

Each email aims to build a relationship with subscribers and provide information about The IEP Coach services. The initial email delivers the lead magnet, a personal story, and offers additional resources. The following three emails describe why there is a need for high-quality SPED professional development and testimonials from educators and families. After nurturing readers by connecting to their need for strong SPED support and highlighting the benefits of The IEP Coach, they’re presented with a limited-time offer. The last two emails use a 3-day timer and include a special discount link subscribers can only receive through these emails to create urgency in booking a free consultation.