Client:

Steelcase is a global brand in premium office furniture. They have a B2C branch and Store that focuses on products.

Challenge:

The Steelcase B2C branch wanted an email focused on their Solo Sit-to-Stand Desk to send out on May 4th (“May the fourth be with you”). The goal was to subtly tie in a Star Wars theme while describing the desk and its benefits to potential buyers on their email list.

Solution:

It was important to connect the email to the Star Wars theme without being too over the top. I took time to research the concept of Jedis and The Force from Star Wars and used that to emphasize the power of the Solo desk. I kept the email simple and focused on the benefits this desk can bring to someone while emphasizing its power, strength, and ease of use.

There are subtle odes to the character Han Solo with the first headline and a fun twist to the last headline at the bottom—I tweaked one of his quotes to end the email on a positive note before a final CTA.