Client:

CRAFTSMAN+ is a creative ad tech company with an ad creation platform and agency.

Challenge:

To write blogs about mobile advertising trends to drive website engagement and brand awareness.

Solution:

I researched a variety of relevant mobile advertising trends and best practices for mobile, gaming, and app marketers. Every blog outlines steps and ideas marketers can use to optimize their ads. The end of each blog prompts readers to check out other resources by CRAFTSMAN+ and to book a consultation to create a strategic marketing plan to maximize their creatives.