Client:

Redesigning Justice provides mass incarceration education to educators and businesses to create an inclusive environment.

Challenge:

The founder wanted a lead magnet email to deliver the free resource and include an additional CTA to apply to one of her services.

Solution:

The email begins by highlighting the benefits of the resource library, getting readers excited to explore. The bullet points are quickly followed by the button to access the free library. The second subhead asks readers a question, speaking to their desire to create change in their community. They’re informed about the two services Redesigning Justice provides with a clear CTA to take the next step.